Hospitality industry is one of the world’s fastest growing Industry and as per Ernst & Young the contribution of hospitality industry has been 9.5% of GDP globally.
The challenges being faced by hospitality & travel industry are quite different to other industries and with changing customer expectations and needs there has been major pressure on IT infrastructure to manage dynamic prices, packages, digital marketing operations and online booking platforms.
A leading hospitality company had been managing data in form of excel reports which was unconsolidated and existed in silos which never provided a 360 degree view of the business. Moreover there was lot of human intervention for data integration and there were limited options for data comparison across time periods or across product components.
Progressive Infotech engineers designed and developed a data warehouse on SQL database and created a star schema to bring business insight to improve the sales outcome by different dimensions. The team provided a user intuitive interface for graphical interaction and the solution was deployed within six weeks.
The digital technology has brought a paradigm shift in interaction between hospitality services providers and customers. With smart phones and information on the click has changed the speed and way of conversation between the stakeholders leading to changes in end customer’s preferences and habits. There is a strong play of Social Mobility Analytics and cloud in travel research, plan and booking. Which is pushing hospitality providers to bring enhancement to their products and services.
In one of the survey it was found that online travel booking has 57% of market share and online booking revenues have steadily increased by 73% in last five years. This clearly shows that hospitality service providers have to adopt social, mobile and analytics to improve bottom line and enhance customer experiences.
At Progressive Infotech we understand the hospitality industry’s hot buttons and help business to create a differentiating factor by implementing Social, Mobility, Analytics, Cloud and Internet of Things which will help them going forward.