On one hand the media and entertainment companies need teams to provide managed IT services support for their existing IT infrastructure and on the other they require vendors who can guide them to adapt to newer technologies by drawing their digital roadmap and executing the same in most cost-efficient manner.
For example, one of our leading Indian clients was planning to setup African Music and Video streaming market in few countries, but it was not feasible to invest in all the hardware and setup as they were not sure of the market response. To overcome this barrier we catered to the on-demand services for music streaming and infrastructure hosting from AWS, which helped the client to start their operations in major African countries without investing anything on infrastructure. With AWS CDN service Cloudfront and ready-made servers for music streaming like Wowza, it was very easy to setup the entire service offering and launch it as per their requirements.
The speed with which digital movement is taking place in media and entertainment space has made IT teams of the businesses to remain on the toe and keep adapting to the dynamic market forces.
With aggressive competitive market both the established media and entertainment players and new media companies are looking at IT vendors as partners who can assist them in their digital transformation journey so that they can leverage social, mobility, analytics, and cloud to remain ahead of the competition.
To address these business problems we have established Digital Technology practice to provide digital solutions around emerging technology and expertise to manage media and entertainment experience. Through our experience in providing IT managed support to leading Indian newspaper and assisting new media companies to utilize new channels to reach out to their consumers.
We act as an extended IT partners to our client organization to support their technology needs to improve their customer’s experience, increase revenue generation from new channels, bring effectiveness to the media planning process and provide insights for better decision making.
We have an integrated approach to manage the IT infrastructure by bringing in well-defined processes and best practices so that media and entertainment businesses get access to the highest level of IT operations efficiencies.